Odin

Odin were moving on from a Webflow site and needed something that matched where the business was heading. The new site had to feel considered and design-forward without losing the clarity a complex financial product requires. We worked closely with Office of Overview throughout, with animations and interactions developed collaboratively from references the team provided, and extended with our own thinking where it added to the whole.

Office of Overview provided references for key moments in the experience. We worked through those closely, replicating the intent precisely, then brought our own thinking to the wider animation layer to make sure the interactions felt cohesive across the whole site.

The visual language relied on glass effects and blur grain treatments applied to imagery. To make those consistent across the build, we created a small internal tool that allowed us to adjust grain and blur values on any image and export the exact CSS presets. A practical solution to what could have been a slow, repetitive process.

The site is built on a component framework in Sanity and Next.js, designed so the Odin team can build and extend pages as the business grows. A multi-step form connects directly to Airtable, keeping the lead flow simple without requiring additional infrastructure.