A website for Home House, the members club in Central London, built around a full rebrand by Omse.
Home House needed to feel fun and creative without losing the exclusivity the brand depends on. Omse's rebrand walked that line carefully, and our job was to make sure the build did the same. That meant a highly flexible, content-managed site that still felt deliberate and considered at every level.
Complexityhandledquietly
The editor experience was built for a non-technical team, but the simplicity on the surface required careful thinking underneath. The component framework does the work of keeping everything consistent, so the people managing the site can trust that new pages stay consistent.
Protectingthedesignsystematscale
The swirl motifs were a defining part of the visual identity. The challenge was making them available to a non-technical team without turning them into something generic. We built them into the component framework as configurable options, so the Home House team can use them freely without the design losing its integrity in the process.
Onecodebase,twosurfaces
The project extended to a careers microsite on a subdomain, sharing the same component library as the main site within a monorepo architecture. Consistent design language across both, with each surface able to evolve independently.