Iris International

Iris International is a venture studio working to restructure critical industries, and the website needed to reflect the seriousness of that ambition. Made Thought’s design was confident and atmospheric, built on depth, light and movement, so the build had to hold that quality across every page and interaction. We partnered with Made Thought as an extension of their team through production, then worked directly with the Iris team during review, refining the UI and UX until the site felt resolved.

We collaborated with the design team on the motion design and transition layer, working through timing, easing and behaviour together. The result is movement that feels native to the brand and carries the visitor through the site with intent.

Background video, gradients and glass effects are layered across the site to create depth and atmosphere. Stacking that many visual treatments without the site feeling heavy or busy took careful balancing, and each layer was tuned so it supports the content rather than competing with it.

The glass effect on the hero component is one of the first things a visitor sees, so it needed to be exact. We built a small tool that lets the design team adjust the effect values themselves and settle on the right look in context. It removed the back and forth through development and put the decision with the people best placed to make it.

Once the site was in review we worked closely with the client on the UI and UX, responding to feedback and making considered adjustments without losing the integrity of the original design.